The Smart Choice in Tires TV Spot

Sean Johnson shows us what it takes to make smart decisions as one of Major League Soccer’s best Goalkeepers.

After Sean Johnson (goalkeeper for the New York City FC) made many incredible saves during the 2021 MLS Cup, Continental Tire wanted to highlight his success in a national TV commercial.

We were brought in on this project when creative was already set and one huge challenge for this commercial was to make our set to look exactly like the actual game that occurred during the 2021 MLS Cup – down to every little detail. We worked with an amazing art team, Little Apple Projects, that helped us achieve the precise look for our set decoration. Our studio was in East Williamsburg, Brooklyn and we had 1 set build + pre-light day and 1 shoot day to shoot.

This commercial aired on ESPN, Fox and ABC during the MLS Games in July/August of 2022!

  • Marketing AgencyrEvolution World
  • Agency ProducerMichael Alexander
  • EditorCollin Diederich
  • Sound Design & MixingEddie Rodriguez
  • ColorJeff Altman
  • PhotographyAndrew Merz