Art of The Assist TV Spot

Grant Hill relives his memory of the 1992 Duke vs. Kentucky game where he made a game-winning buzzer beater pass.

We love working with rEvolution World; the projects we collaborate on are always so unique and fun. This project was a big one for us! We rented out an arena in Atlanta, GA for 2 days, pre-light and shoot day, and we pieced together an amazing local crew.

It was such a pleasure working with basketball legends Grant Hill and Christian Laettner. The two had a lot of fun reminiscing on set and reliving a historic moment in both of their careers.

We had a lot of challenges logistically because this was the only arena available for the shoot day we had; we had to dress up the arena, cover signs, black out massive daylight doorways, etc. Our art team was fantastic and was able to roll with all the punches the arena faced us with.

This TV spot aired nationwide before March Madness 2023 and will air again prior to March Madness season 2024!

  • Marketing AgencyrEvolution World
  • Agency ProducerMichael Alexander
  • EditorHalonah Paiss
  • Sound Design & MixingNoisefloor
  • ColorJeff Altman
  • PhotographyElliot Liss