Welcome to Sunnyside*! After partnering with the Sunnyside*’s parent company, Cresco Labs, in 2020 we have since created entertaining and colorful internal and external video work to support their amazing mission to normalize, professionalize and revolutionize cannabis nationwide.
Collaborating with Sunnyside*, we created scripts, hired a diverse cast of talent, and developed a one-of-a-kind stop motion intro for their training video series.
Cresco Labs came to us with one simple need: create internal training videos for their dispensaries nationwide. As a team we began to re-think the generic company training video that everybody’s seen. Our team of writers collaborated with Sunnyside to create “ Welcome to Sunnyside” , a series of training videos modeled to fit the Sunnyside persona and brand to communicate the company’s steps of service! Using Vision One’s connection to Chicago’s Second City comedians we were able to cast a diverse group of talented actors to portray the roles of employees in the videos.
From there, we have since been developing short form content for their social media platforms shooting events like Hall of Flowers as well as their nationwide in-store events on 4/20. Keep an eye out for more content to come!