This was a super fun project that lasted us about 6 months or so. It involved 8 collegiate athletes at the top of their game. The series was centered around the fact that these college athletes lead such busy lives but how do they pause and take a moment to get off their phones, or what US Cellular calls, Timeouts. Some went for a walk, others went fishing, one loved photography, but they all had their own unique way to detach from the noisy social media environment.
Ricky Staffieri directed this series and really brought out the best of these players and got them amped up to be a part of the series! We had lots of fun capturing interviews with each of these athletes as well as shooting the fun b-roll of them playing their sport and then their timeout. Our editor, Tony Fay, really weaved these all together extremely well.
We travelled to 8 college towns across the country on this production! University of Illinois, University of Iowa, Iowa State University, University of Nebraska, University of Maine, Mizzou, University of Wisconsin, and West Virginia University. We kept a tight crew on these shoots but we were just nimble enough to capture some really cool stuff.
The end result was a beautiful series of 8 videos and a very successful campaign that each garnered thousands of likes and 10’s of thousands of views.
Agency
revolution
Director
Ricky Staffieri
Agency Producer
Peter Wiese
Producer
Will Sullivan
Cinematography
Sawyer Gaunt
Editor
Tony Fay
Animation
Layla Hannaford
