This project was another amazing partnership with our friends at Atypikal and Sierra Nevada Brewing Company! This was an incredibly fun and challenging one, in the best way possible! Visually, we really wanted to step into a different dimension so we decided to implement some really unique prism, halo, and ghosting filters. They helped us achieve this world of “Embrace the Haze.” We wanted to push fun colors like the Hazy Little Thing turquoise and warm skin tones throughout while keeping it grounded in a sort of bar/concert setting; our DP, Ayinde Anderson, really set the tone and elevated the look and feel of this production. It was a real pleasure to work with him! Our photographer, Nikki Neumann, equally totally got the vibe we were going for and captured some really amazing motion blur photos.
In pre-production we were lucky enough to have the ability to input some of our own shot ideas which was awesome. We came up with some fun long zoom oner’s where the Hazy Little Thing IPA was always the star - a wide shot on a crowd at a backyard concert zooms into 2 friends cheersing, a push in on a Hazy Little Thing IPA being poured while in the background friends enjoying a lazy afternoon on the front porch, and a few others to note!
We scouted and went through a multitude of possible locations for this production when we finally landed on Gold Digger’s in West Hollywood, one of our favorite spots in LA to catch live music. We took over the venue for the day and it provided for us the perfect venue for a Hazy vibes concert. We brought in actual bands for the production to give our talent and extras something real to actually groove to, which they loved! It truly made for an unforgettable shoot. We also had a lot of fun casting the bands for this production which brought a whole other level to it all.
In post we pushed for effects, saturation, and fun music to compliment the visuals. Once we completed the project it was really fulfilling to see the content living on Sierra Nevada Brewing Company’s homepage! Go check it out!
Director
Will Sullivan
Agency
Atypikal
Lead Creative
Nick Sesto
Executive Producer
Ben Fout
Producer
Michael Korte
Cinematographer
Ayinde Anderson
Colorist
Jordan Amandes
Photographer
Nikki Neumann
Editor
Priscilla Perez
